
Heritage-Inspired Swim with a Modern Edge
Frye swimwear channels rugged roots into confident, elevated designs.
Frye swimwear fuses iconic Americana with bold, contemporary flair. Earthy tones, vintage paisleys, and textured details evoke a sense of wanderlust and grit, while flattering cuts and thoughtful craftsmanship bring effortless wearability. Designed for the modern explorer, each piece reflects Frye’s legacy of quality and style that endures from sun to surf.