Frye brand logo by Fleet Street

Iconic American style, redefined for today.

Built to Endure. Designed with Purpose.

FRYE channels over 160 years of American craftsmanship into outerwear and swimwear collections that feel as iconic as they look. Defined by utility, integrity, and effortless style, each piece is rooted in tradition but made for the modern journey. At Fleet Street, we translate the FRYE legacy into designs that embody resilience, refinement, and real-world versatility elevated essentials that move with you through every season and setting.

Outerwear

FRYE outerwear delivers heritage-inspired design with modern performance. From rugged utility jackets to clean-cut classics, each style is crafted to weather the elements and refined for everyday wear.

Swimwear

FRYE swimwear reimagines classic American edge for the beach and beyond. Understated prints, strong lines, and purposeful cuts create confident styles built to last, on and off the water.

frye swimwear collection
Heritage-Inspired Swim with a Modern Edge

Frye swimwear channels rugged roots into confident, elevated designs.

Frye swimwear fuses iconic Americana with bold, contemporary flair. Earthy tones, vintage paisleys, and textured details evoke a sense of wanderlust and grit, while flattering cuts and thoughtful craftsmanship bring effortless wearability. Designed for the modern explorer, each piece reflects Frye’s legacy of quality and style that endures from sun to surf.

Outerwear Built with Heritage and Purpose

Frye outerwear blends utility, grit, and refined design.

Frye outerwear captures the spirit of American craftsmanship with a focus on strength, structure, and timeless durability. From rugged wool coats to weather-ready puffers, each style balances raw authenticity with modern function. Elevated hardware, heritage fabrics, and clean construction define the collection, designed to move with you through changing seasons and bold terrain.

frye outerwear collection

Frye Outerwear Collection

af2051 cocoa (3)
af2331 camel (5)
af2791 gray (2)
af2041 chocolate (3)
af2431 olive (2)
af2791 mocha pocket
af2131 brown plaid (6)
af2821 mist (10)
af2501 gray (4)
af2301 luggage (5)
af2111 sand hood
af2111 black(13)

Where heritage meets design built to last and live.

Crafted to Endure

Frye stands for more than just style, it’s a legacy of craftsmanship, character, and resilience. Our collections are made to move with purpose, combining elevated design with authentic roots. From city streets to open roads, Frye is built for wherever life takes you.